Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u00e3 nghe v\u1ec1 quy lu\u1eadt Long Tail, nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o kh\u00f4ng? <\/p>\n\n\n\n
V\u00e0i ng\u00e0y tr\u01b0\u1edbc, khi t\u00f4i \u0111ang tr\u00f2 chuy\u1ec7n v\u1edbi con trai v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3, ‘quy lu\u1eadt Long Tail’ \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, v\u00e0 t\u00f4i nh\u1eadn ra m\u00ecnh \u0111\u00e3 hi\u1ec3u sai m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3, v\u00ec v\u1eady t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u00f3m t\u1eaft l\u1ea1i. Ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m, v\u00ed d\u1ee5 v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng c\u1ee7a quy lu\u1eadt Long Tail. <\/p>\n\n\n\n
Quy lu\u1eadt Long Tail (Long Tail Theory) l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing v\u00e0 qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho, cho r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ee5 th\u1ec3 m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u nh\u00f3m s\u1ea3n ph\u1ea9m v\u1edbi doanh s\u1ed1 nh\u1ecf c\u00f3 th\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng ch\u1ec9 nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn \u0111\u1ee9ng \u0111\u1ea7u m\u00e0 c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u00edt b\u00e1n h\u01a1n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb quan tr\u1ecdng. Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng ch\u1ec9 c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1ed5i ti\u1ebfng m\u1edbi th\u00e0nh c\u00f4ng, nh\u01b0ng quy lu\u1eadt Long Tail kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i nh\u01b0 v\u1eady.<\/p>\n\n\n\n
1. S\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 \u0111a d\u1ea1ng: M\u1ed9t s\u1ed1 \u00edt s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn chi\u1ebfm m\u1ed9t ph\u1ea7n l\u1edbn doanh thu, nh\u01b0ng t\u1ed5ng doanh thu t\u1eeb nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u00f3 th\u1ec3 l\u1edbn h\u01a1n.<\/p>\n\n\n\n
2. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1: Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Internet, nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u00e0m cho quy lu\u1eadt Long Tail c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n
3. S\u1ef1 d\u1ec5 d\u00e0ng trong t\u00ecm ki\u1ebfm: Khi kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn m\u1edf r\u1ed9ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y nh\u1eefng m\u1eb7t h\u00e0ng nh\u1ecf.<\/p>\n\n\n\n
M\u1ed9t v\u00ed d\u1ee5 t\u1ed1t v\u00e0 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 hi\u1ec3u quy lu\u1eadt Long Tail l\u00e0 “c\u1eeda h\u00e0ng s\u00e1ch tr\u1ef1c tuy\u1ebfn”.<\/p>\n\n\n\n Nh\u01b0 trong v\u00ed d\u1ee5 tr\u00ean, doanh s\u1ed1 c\u1ee7a m\u1ed9t ho\u1eb7c hai cu\u1ed1n s\u00e1ch ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn, nh\u01b0ng n\u1ebfu nhi\u1ec1u lo\u1ea1i s\u00e1ch kh\u00e1c nhau \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh, doanh thu t\u1ed5ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean. \u1ede \u0111i\u1ec3m n\u00e0y, quy lu\u1eadt Long Tail cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong kinh doanh.<\/p>\n\n\n\n Ti\u1ebfp theo, ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng quy lu\u1eadt Long Tail.<\/p>\n\n\n\n 1. Netflix: Ban \u0111\u1ea7u h\u1ecd b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c b\u1ed9 phim ph\u1ed5 bi\u1ebfn, nh\u01b0ng b\u00e2y gi\u1edd cung c\u1ea5p r\u1ea5t nhi\u1ec1u n\u1ed9i dung bao g\u1ed3m c\u00e1c b\u1ed9 phim \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1c b\u1ed9 phim truy\u1ec1n h\u00ecnh c\u0169. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p nhi\u1ec1u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u00ecm th\u1ea5y n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd, v\u00e0 doanh thu mang l\u1ea1i l\u00e0 kh\u00e1 l\u1edbn.<\/p>\n\n\n\n 2. Amazon: Amazon c\u0169ng \u00e1p d\u1ee5ng quy lu\u1eadt Long Tail b\u1eb1ng c\u00e1ch b\u00e1n r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m. Ngo\u00e0i c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u01b0\u1ee3c cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thu h\u00fat m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t ra ngo\u00e0i nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n\n\n\n Quy lu\u1eadt Pareto gi\u1ea3i th\u00edch nguy\u00ean t\u1eafc 80\/20. N\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u kh\u00eda c\u1ea1nh trong cu\u1ed9c s\u1ed1ng, nh\u01b0ng n\u1ebfu nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 doanh thu c\u1ee7a doanh nghi\u1ec7p, 20% s\u1ea3n ph\u1ea9m chi\u1ebfm 80% doanh thu, v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u1ea7n t\u1eadp trung v\u00e0o 20% n\u00e0y.<\/p>\n\n\n\n Ng\u01b0\u1ee3c l\u1ea1i, quy lu\u1eadt Long Tail c\u00f3 v\u1ebb nh\u01b0 \u0111\u01b0a ra m\u1ed9t l\u1eadp lu\u1eadn tr\u00e1i ng\u01b0\u1ee3c, r\u1eb1ng nhi\u1ec1u s\u1ea3n ph\u1ea9m nh\u1ecf c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn l\u1edbn. T\u00f4i c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u00ec n\u1ebfu c\u1ea3 hai quy lu\u1eadt \u0111\u1ec1u \u0111\u00fang th\u00ec c\u00f3 v\u1ebb nh\u01b0 m\u00e2u thu\u1eabn.<\/p>\n\n\n\n Tuy nhi\u00ean, quy lu\u1eadt Long Tail v\u00e0 quy lu\u1eadt Pareto (Pareto Principle) c\u00f3 nh\u1eefng ph\u1ea7n tr\u00e1i ng\u01b0\u1ee3c, nh\u01b0ng n\u1ebfu t\u00f3m t\u1eaft nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng ch\u00fang c\u00f3 m\u1ed1i quan h\u1ec7 b\u1ed5 sung v\u1edbi nhau.<\/p>\n\n\n\n Quy lu\u1eadt Pareto<\/strong> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh th\u01b0\u1eddng th\u1ea5y trong ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng. B\u1edfi v\u00ec c\u00f3 h\u1ea1n ch\u1ebf v\u1ec1 kh\u00f4ng gian\/h\u00e0ng t\u1ed3n kho, ch\u1ec9 c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn m\u1edbi \u0111\u01b0\u1ee3c b\u00e1n.<\/p>\n\n\n\n Quy lu\u1eadt Long Tail<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u1ea3 thi trong th\u1eddi \u0111\u1ea1i tr\u1ef1c tuy\u1ebfn. Do chi ph\u00ed ph\u00e2n ph\u1ed1i th\u1ea5p v\u00e0 ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm m\u1ea1nh m\u1ebd, ngo\u00e0i c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, nhi\u1ec1u s\u1ea3n ph\u1ea9m ng\u00e1ch kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n.<\/p>\n\n\n\n <\/p>\n\n\n\n COOSS.NET c\u1ea3m \u01a1n s\u1ef1 lan t\u1ecfa nh\u1ecf b\u00e9 v\u00e0 mong mu\u1ed1n k\u1ebft n\u1ed1i li\u00ean t\u1ee5c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u1ea7n thi\u1ebft. Nh\u01b0 quy lu\u1eadt Long Tail \u0111\u00e3 n\u00f3i, ngay c\u1ea3 nh\u1eefng n\u1ed9i dung m\u00e0 m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi quan t\u00e2m c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, t\u00f3m t\u1eaft v\u00e0 chia s\u1ebb m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c.<\/p>\n\n\n\n <\/p>\n\n\n\n [Quy lu\u1eadt Long Tail] :<\/b> Kh\u00e1i ni\u1ec7m v\u1ec1 vi\u1ec7c nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu t\u1ed5ng. Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e1ch b\u00ean c\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn. Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u00e3 nghe v\u1ec1 quy lu\u1eadt Long Tail, nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o kh\u00f4ng? V\u00e0i ng\u00e0y tr\u01b0\u1edbc, khi t\u00f4i \u0111ang tr\u00f2 chuy\u1ec7n v\u1edbi con trai v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3, ‘quy lu\u1eadt Long Tail’ \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, v\u00e0 t\u00f4i nh\u1eadn ra m\u00ecnh \u0111\u00e3 hi\u1ec3u sai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-6628","post","type-post","status-publish","format-standard","hentry","category-marketing-automation-vi"],"_links":{"self":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/6628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/comments?post=6628"}],"version-history":[{"count":0,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/6628\/revisions"}],"wp:attachment":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/media?parent=6628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/categories?post=6628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/tags?post=6628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Nh\u00f3m s\u1ea3n ph\u1ea9m<\/th> Doanh s\u1ed1<\/th> M\u00f4 t\u1ea3<\/th><\/tr> S\u00e1ch ph\u1ed5 bi\u1ebfn<\/td> 1000 cu\u1ed1n<\/td> B\u00e1n ch\u1ea1y v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua<\/td><\/tr> S\u00e1ch kh\u00e1c<\/td> M\u1ed7i cu\u1ed1n 10 cu\u1ed1n<\/td> S\u00e1ch xu\u1ea5t b\u1ea3n nh\u1ecf, s\u00e1ch hi\u1ebfm,… doanh thu \u00edt nh\u01b0ng khi c\u1ed9ng l\u1ea1i c\u00f3 th\u1ec3 chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 doanh thu t\u1ed5ng.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n
So s\u00e1nh quy lu\u1eadt Long Tail v\u00e0 quy lu\u1eadt Pareto<\/h2>\n\n\n\n
H\u01b0\u1edbng \u0111i c\u1ee7a COOSS.NET<\/h3>\n\n\n\n
[Quy lu\u1eadt Pareto] :<\/b> Nguy\u00ean t\u1eafc r\u1eb1ng 80% k\u1ebft qu\u1ea3 \u0111\u1ebfn t\u1eeb 20% nguy\u00ean nh\u00e2n. Ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn.<\/p>\n","protected":false},"excerpt":{"rendered":"