{"id":4941,"date":"2025-03-25T12:23:12","date_gmt":"2025-03-25T03:23:12","guid":{"rendered":"https:\/\/cooss.net\/chien-luoc-thay-doi-va-giao-tiep\/"},"modified":"2025-03-25T12:23:12","modified_gmt":"2025-03-25T03:23:12","slug":"chien-luoc-thay-doi-va-giao-tiep","status":"publish","type":"post","link":"https:\/\/cooss.net\/vi\/chien-luoc-thay-doi-va-giao-tiep\/","title":{"rendered":"\u201cChi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i v\u00e0 giao ti\u1ebfp\u201d"},"content":{"rendered":"

Doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u thay \u0111\u1ed5i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u00e0 thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd xem x\u00e9t c\u00e1ch c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra s\u1ef1 “\u0111\u1ed3ng thu\u1eadn” v\u1ec1 nh\u1eefng thay \u0111\u1ed5i.<\/p>\n

L\u1eddi khuy\u00ean cho doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn <\/h2>\n

\u0110\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i th\u00e0nh c\u00f4ng, c\u1ea7n ph\u1ea3i khuy\u1ebfn kh\u00edch c\u00e1c th\u00e0nh vi\u00ean n\u1ed9i b\u1ed9 v\u00e0 kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3. Tuy nhi\u00ean, s\u1ef1 kh\u00e1ng c\u1ef1 \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i lu\u00f4n t\u1ed3n t\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 kh\u00e1ng c\u1ef1 n\u00e0y v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3.<\/p>\n

Truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a s\u1ef1 thay \u0111\u1ed5i <\/h3>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f4ng ty ph\u1ea3i gi\u1ea3i th\u00edch r\u00f5 l\u00fd do t\u1ea1i sao s\u1ef1 thay \u0111\u1ed5i l\u00e0 c\u1ea7n thi\u1ebft. V\u00ed d\u1ee5, c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 v\u1ea5n \u0111\u1ec1 n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft th\u00f4ng qua c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra. Hi\u1ec3u v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean \u0111\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00ed d\u1ee5, th\u00f4ng qua c\u00e2u h\u1ecfi \u201cKh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n nh\u01b0 th\u1ebf n\u00e0o?\u201d \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady <\/h3>\n

\u0110\u1ec3 gi\u1ea3m b\u1edbt s\u1ef1 lo l\u1eafng m\u00e0 kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y trong qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i, c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 th\u1ed1ng k\u00ea. C\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 l\u1eadp lu\u1eadn c\u1ee7a b\u1ea1n b\u1eb1ng th\u00f4ng tin \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn qua c\u00e1c tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9 ho\u1eb7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Ch\u1eb3ng h\u1ea1n, c\u00f3 th\u1ec3 cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c thay \u0111\u1ed5i c\u1ee5 th\u1ec3 \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua th\u1eed nghi\u1ec7m A\/B.<\/p>\n

Chia s\u1ebb k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n <\/h3>\n

S\u1ef1 thay \u0111\u1ed5i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t m\u00ecnh. H\u00e3y chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n c\u1ee5 th\u1ec3 v\u00e0 thi\u1ebft th\u1ef1c \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 k\u1ebf ho\u1ea1ch. Cung c\u1ea5p th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap t\u1eebng th\u00e0nh vi\u00ean trong nh\u00f3m hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau v\u00e0 quy tr\u00ecnh c\u1ee7a s\u1ef1 thay \u0111\u1ed5i v\u00e0 tham gia v\u00e0o \u0111\u00f3.<\/p>\n

L\u1eddi khuy\u00ean cho c\u00e1 nh\u00e2n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng <\/h2>\n

C\u00e1 nh\u00e2n mu\u1ed1n t\u1ea1o \u1ea3nh h\u01b0\u1edfng trong th\u1ebf gi\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i c\u1ee7ng c\u1ed1 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c h\u1eefu \u00edch cho h\u1ecd bao g\u1ed3m:<\/p>\n

Di\u1ec5n \u0111\u1ea1t r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh <\/h3>\n

H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, c\u1ea7n ph\u1ea3i di\u1ec5n \u0111\u1ea1t c\u00f4ng khai t\u1ea7m nh\u00ecn ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Nh\u1eefng tuy\u00ean b\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 \u201cT\u00f4i theo \u0111u\u1ed5i th\u1eddi trang b\u1ec1n v\u1eefng v\u00e0 mu\u1ed1n t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n th\u00f4ng qua vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng\u201d s\u1ebd gi\u00fap giao ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

\u0110i\u1ec1u ch\u1ec9nh theo s\u1edf th\u00edch c\u1ee7a kh\u00e1n gi\u1ea3 <\/h3>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 k\u1ebft n\u1ed1i n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1n gi\u1ea3. H\u00e3y hi\u1ec3u \u0111i\u1ec1u g\u00ec thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, \u0111i\u1ec1u g\u00ec mang l\u1ea1i gi\u00e1 tr\u1ecb cho h\u1ecd v\u00e0 t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee7a n\u1ed9i dung. V\u00ed d\u1ee5, thi\u1ebft l\u1eadp c\u00e1c m\u1ed1c nh\u01b0 \u201cC\u00f3 bao nhi\u00eau ng\u01b0\u1eddi mu\u1ed1n gi\u1ea3m s\u1eed d\u1ee5ng nh\u1ef1a?\u201d \u0111\u1ec3 thu h\u00fat ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd.<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c k\u00eanh giao ti\u1ebfp <\/h3>\n

H\u00e3y s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 t\u00f9y thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. S\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c n\u1ed9i dung nh\u01b0 h\u00ecnh \u1ea3nh, video, v\u0103n b\u1ea3n \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1n gi\u1ea3. Ngo\u00e0i ra, h\u00e3y ph\u00e2n ph\u1ed1i n\u1ed9i dung qua nhi\u1ec1u n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c nhi\u1ec1u h\u01a1n.<\/p>\n

K\u1ebft lu\u1eadn <\/h2>\n

S\u1ef1 thay \u0111\u1ed5i lu\u00f4n l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n, nh\u01b0ng c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 giao ti\u1ebfp m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng n\u00ean s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u00ean \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau. H\u00e3y nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 giao ti\u1ebfp, \u0111\u1ed3ng th\u1eddi l\u00e0m r\u00f5 s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a \u0111i\u1ec1u n\u00e0y, \u0111\u1ec3 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u thay \u0111\u1ed5i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u00e0 thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd xem x\u00e9t c\u00e1ch c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-4941","post","type-post","status-publish","format-standard","hentry","category-marketing-m-vi"],"_links":{"self":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/4941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/comments?post=4941"}],"version-history":[{"count":0,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/4941\/revisions"}],"wp:attachment":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/media?parent=4941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/categories?post=4941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/tags?post=4941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}