T\u00f4i \u0111\u00e3 nghe kh\u00e1i ni\u1ec7m r\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng l\u01b0\u1edbi t\u1ec9 l\u1ec7 v\u1edbi b\u00ecnh ph\u01b0\u01a1ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem trong m\u1ed9t cu\u1ed1n s\u00e1ch t\u00f4i \u0111\u00e3 \u0111\u1ecdc m\u1ed9t l\u1ea7n, nh\u01b0ng t\u00f4i kh\u00f4ng nh\u1edb thu\u1eadt ng\u1eef v\u00e0 \u0111\u00e3 t\u00ecm ki\u1ebfm, \u0111\u00f3 l\u00e0 ‘\u0110\u1ecbnh lu\u1eadt Metcalfe (Metcalfe’s law)’.<\/p>\n\n\n\n
T\u00f4i s\u1ebd t\u00f3m t\u1eaft n\u1ed9i dung.<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng l\u01b0\u1edbi t\u1ec9 l\u1ec7 v\u1edbi b\u00ecnh ph\u01b0\u01a1ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng (n\u00fat) k\u1ebft n\u1ed1i<\/strong>.<\/p>\n\n\n\n Bi\u1ec3u di\u1ec5n to\u00e1n h\u1ecdc, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng l\u01b0\u1edbi l\u00e0 V \u221d n\u00b2 (n: s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng).<\/p>\n\n\n\n V\u00ed d\u1ee5: Trong SNS (m\u1ea1ng x\u00e3 h\u1ed9i), messenger, m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng l\u01b0\u1edbi t\u0103ng l\u00ean khi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n Kh\u00e1i ni\u1ec7m m\u1edf r\u1ed9ng h\u01a1n \u0111\u1ecbnh lu\u1eadt Metcalfe, tuy\u00ean b\u1ed1 r\u1eb1ng gi\u00e1 tr\u1ecb s\u1ebd t\u0103ng nhanh h\u01a1n khi c\u00e1c nh\u00f3m nh\u1ecf \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong m\u1ea1ng l\u01b0\u1edbi<\/strong>.<\/p>\n\n\n\n L\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong marketing d\u1ef1a tr\u00ean c\u1ed9ng \u0111\u1ed3ng, gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3 (fan, c\u1ed9ng \u0111\u1ed3ng s\u1edf th\u00edch) l\u1ea1i t\u0103ng l\u00ean.<\/p>\n\n\n\n \u0110\u1ecbnh lu\u1eadt r\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng (radio, TV) t\u1ec9 l\u1ec7 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem<\/strong>.<\/p>\n\n\n\n K\u1ebft n\u1ed1i v\u1edbi kh\u00e1i ni\u1ec7m r\u1eb1ng hi\u1ec7u qu\u1ea3 t\u0103ng l\u00ean khi qu\u1ea3ng c\u00e1o ho\u1eb7c n\u1ed9i dung \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n\n\n\n Kh\u00e1i ni\u1ec7m r\u1eb1ng kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn m\u00e0 c\u1ea3 s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ed5 bi\u1ebfn (th\u1ecb tr\u01b0\u1eddng ng\u00e1ch) c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong doanh thu t\u1ed5ng th\u1ec3<\/strong>.<\/p>\n\n\n\n L\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 marketing n\u1ed9i dung.<\/p>\n\n\n\n Gi\u00e1 tr\u1ecb c\u1ee7a n\u1ec1n t\u1ea3ng t\u0103ng l\u00ean theo c\u1ea5p s\u1ed1 nh\u00e2n khi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng (ng\u01b0\u1eddi chia s\u1ebb li\u00ean k\u1ebft, ng\u01b0\u1eddi truy c\u1eadp) t\u0103ng l\u00ean.<\/p>\n\n\n\n Khi c\u1ed9ng \u0111\u1ed3ng d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee5 th\u1ec3 (nh\u00f3m ng\u00e1ch) \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, hi\u1ec7u \u1ee9ng m\u1ea1ng c\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n Kh\u00f4ng ch\u1ec9 n\u1ed9i dung ph\u1ed5 bi\u1ebfn m\u00e0 n\u1ed9i dung do nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra c\u0169ng c\u00f3 th\u1ec3 li\u00ean t\u1ee5c t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" T\u00f4i \u0111\u00e3 nghe kh\u00e1i ni\u1ec7m r\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng l\u01b0\u1edbi t\u1ec9 l\u1ec7 v\u1edbi b\u00ecnh ph\u01b0\u01a1ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem trong m\u1ed9t cu\u1ed1n s\u00e1ch t\u00f4i \u0111\u00e3 \u0111\u1ecdc m\u1ed9t l\u1ea7n, nh\u01b0ng t\u00f4i kh\u00f4ng nh\u1edb thu\u1eadt ng\u1eef v\u00e0 \u0111\u00e3 t\u00ecm ki\u1ebfm, \u0111\u00f3 l\u00e0 ‘\u0110\u1ecbnh lu\u1eadt Metcalfe (Metcalfe’s law)’. T\u00f4i s\u1ebd t\u00f3m t\u1eaft n\u1ed9i dung. Hi\u1ec7u \u1ee9ng m\u1ea1ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-2167","post","type-post","status-publish","format-standard","hentry","category-marketing-vi"],"_links":{"self":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":0,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"wp:attachment":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u0110\u1ecbnh lu\u1eadt Reed (Reed\u2019s Law)<\/h3>\n\n\n\n
\u0110\u1ecbnh lu\u1eadt Sarnoff (Sarnoff\u2019s Law)<\/h3>\n\n\n\n
\u0110\u1ecbnh lu\u1eadt Long Tail (Long Tail)<\/h3>\n\n\n\n
M\u1ed1i li\u00ean h\u1ec7 v\u1edbi d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn<\/h2>\n\n\n\n
\u0110\u1ecbnh lu\u1eadt Metcalfe<\/h3>\n\n\n\n
\u0110\u1ecbnh lu\u1eadt Reed<\/h3>\n\n\n\n
\u0110\u1ecbnh lu\u1eadt Long Tail<\/h3>\n\n\n\n