{"id":1872,"date":"2025-03-02T17:12:28","date_gmt":"2025-03-02T08:12:28","guid":{"rendered":"https:\/\/cooss.net\/chien-luoc-chao-mung-tiep-thi-qua-email\/"},"modified":"2025-03-20T21:40:13","modified_gmt":"2025-03-20T12:40:13","slug":"chien-luoc-chao-mung-tiep-thi-qua-email","status":"publish","type":"post","link":"https:\/\/cooss.net\/vi\/chien-luoc-chao-mung-tiep-thi-qua-email\/","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb qua email"},"content":{"rendered":"

Email marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu cho c\u1ea3 doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn v\u00e0 blogger c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t l\u00e0 chu\u1ed7i email ch\u00e0o m\u1eebng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd xem x\u00e9t c\u00e1ch t\u1eadn d\u1ee5ng chu\u1ed7i email ch\u00e0o m\u1eebng trong marketing qua hai g\u00f3c \u0111\u1ed9: doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n x\u00e2y d\u1ef1ng \u1ea3nh h\u01b0\u1edfng qua blog, YouTube, v.v.<\/p>\n

G\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn<\/h2>\n

Doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua chu\u1ed7i email ch\u00e0o m\u1eebng.<\/p>\n

C\u00e1ch th\u1ef1c hi\u1ec7n<\/h3>\n

1. **Gi\u00e1n \u0111o\u1ea1n m\u1eabu**: Trong email \u0111\u1ea7u ti\u00ean, h\u00e3y s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o thay v\u00ec l\u1eddi ch\u00e0o th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa.<\/p>\n

2. **Thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng**: Trong email th\u1ee9 hai, th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p c\u1ee7a CEO, h\u00e3y h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u1ec1 th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin.<\/p>\n

3. **K\u1ebft n\u1ed1i m\u1ea1ng x\u00e3 h\u1ed9i**: Trong email th\u1ee9 ba, h\u00e3y khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd k\u1ebft n\u1ed1i v\u1edbi t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau.<\/p>\n

4. **S\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t**: Trong email th\u1ee9 t\u01b0, h\u00e3y bao g\u1ed3m m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi, t\u1eeb \u0111\u00f3 t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c cung c\u1ea5p n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

5. **B\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch nh\u1eb9 nh\u00e0ng**: Trong email th\u1ee9 n\u0103m v\u00e0 th\u1ee9 s\u00e1u, h\u00e3y gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, nh\u01b0ng s\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

6. **\u0110\u1ea9y m\u1ea1nh cu\u1ed1i c\u00f9ng**: Trong email cu\u1ed1i c\u00f9ng, h\u00e3y \u0111\u1eb7t ra c\u00e2u h\u1ecfi \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd h\u00e0nh \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7.<\/p>\n

G\u00f3c \u0111\u1ed9 blogger c\u00e1 nh\u00e2n v\u00e0 influencer<\/h2>\n

Blogger c\u00e1 nh\u00e2n v\u00e0 influencer c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00f4ng qua email marketing.<\/p>\n

C\u00e1ch th\u1ef1c hi\u1ec7n<\/h3>\n

1. **Email \u0111\u1ea7u ti\u00ean s\u00e1ng t\u1ea1o**: Trong email \u0111\u1ea7u ti\u00ean, h\u00e3y chia s\u1ebb c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n ho\u1eb7c t\u1ea7m nh\u00ecn c\u1ee7a blog \u0111\u1ec3 k\u00eau g\u1ecdi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n.<\/p>\n

2. **Thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng**: Trong email th\u1ee9 hai, h\u00e3y gi\u1ea3i th\u00edch v\u1ec1 n\u1ed9i dung m\u00e0 b\u1ea1n s\u1ebd cung c\u1ea5p trong t\u01b0\u01a1ng lai v\u00e0 t\u1ea7n su\u1ea5t g\u1eedi email \u0111\u1ec3 thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/p>\n

3. **S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i**: Trong email th\u1ee9 ba, h\u00e3y gi\u1edbi thi\u1ec7u t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ti\u00eau th\u1ee5 nhi\u1ec1u n\u1ed9i dung h\u01a1n.<\/p>\n

4. **Ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi \u0111\u0103ng k\u00fd**: Trong email th\u1ee9 t\u01b0, h\u00e3y bao g\u1ed3m c\u00e2u h\u1ecfi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n n\u1ed9i dung d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd.<\/p>\n

5. **Th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng nh\u1eb9 nh\u00e0ng**: Trong email th\u1ee9 n\u0103m v\u00e0 th\u1ee9 s\u00e1u, h\u00e3y t\u1ef1 nhi\u00ean gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn, s\u00e1ch \u0111i\u1ec7n t\u1eed, v.v.) v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

6. **Khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng**: Trong email cu\u1ed1i c\u00f9ng, h\u00e3y khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 thu h\u00fat s\u1ef1 tham gia c\u1ee7a h\u1ecd.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

Chu\u1ed7i email ch\u00e0o m\u1eebng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho c\u1ea3 doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn v\u00e0 blogger c\u00e1 nh\u00e2n. Th\u00f4ng qua chu\u1ed7i email hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia ban \u0111\u1ea7u, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. Vi\u1ec7c li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu cho c\u1ea3 doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn v\u00e0 blogger c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t l\u00e0 chu\u1ed7i email ch\u00e0o m\u1eebng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd xem x\u00e9t c\u00e1ch t\u1eadn d\u1ee5ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-1872","post","type-post","status-publish","format-standard","hentry","category-marketing-m-vi"],"_links":{"self":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/1872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/comments?post=1872"}],"version-history":[{"count":2,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/1872\/revisions"}],"predecessor-version":[{"id":2564,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/1872\/revisions\/2564"}],"wp:attachment":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/media?parent=1872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/categories?post=1872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/tags?post=1872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}