{"id":1769,"date":"2025-02-26T17:52:53","date_gmt":"2025-02-26T08:52:53","guid":{"rendered":"https:\/\/cooss.net\/phuong-phap-do-luong-hieu-qua-tiep-thi-xa-hoi\/"},"modified":"2025-03-20T16:38:48","modified_gmt":"2025-03-20T07:38:48","slug":"phuong-phap-do-luong-hieu-qua-tiep-thi-xa-hoi","status":"publish","type":"post","link":"https:\/\/cooss.net\/vi\/phuong-phap-do-luong-hieu-qua-tiep-thi-xa-hoi\/","title":{"rendered":"Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

\uc18c\uc15c \ubbf8\ub514\uc5b4 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c m\u1edf r\u1ed9ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n hi\u1ec7n \u0111\u1ea1i. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n th\u00e0nh c\u00f4ng tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd xem x\u00e9t c\u00e1ch c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

\u00c1p d\u1ee5ng t\u1eeb g\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p<\/h2>\n

1. \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/h3>\n

C\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn c\u1ea7n \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng nh\u01b0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp trang web, s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 ‘t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi l\u00ean 20%’.<\/p>\n

2. L\u1ef1a ch\u1ecdn KPI<\/h3>\n

Sau khi \u0111\u1eb7t m\u1ee5c ti\u00eau, c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c KPI \u0111\u1ec3 \u0111\u00e1nh gi\u00e1. C\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 ‘s\u1ed1 l\u01b0\u1ee3t th\u00edch’, ‘s\u1ed1 b\u00ecnh lu\u1eadn’, ‘s\u1ed1 l\u01b0\u1ee3t chia s\u1ebb’ v\u00e0 t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

3. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n

C\u00f3 th\u1ec3 ki\u1ec3m tra hi\u1ec7u su\u1ea5t b\u00e0i vi\u1ebft v\u00e0 xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 b\u00ean ngo\u00e0i nh\u01b0 Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp trang web v\u00e0 hi\u1ec3u c\u00e1c k\u00eanh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

4. Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/h3>\n

Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng. C\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t ho\u1eb7c b\u00ecnh lu\u1eadn v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u1ea7n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c \u0111\u1ec3 thi\u1ebft l\u1eadp h\u01b0\u1edbng \u0111i ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/p>\n

5. Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 li\u00ean t\u1ee5c, c\u1ea7n xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u1ea7n c\u1ea7n c\u1ea3i thi\u1ec7n. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u00c1p d\u1ee5ng t\u1eeb g\u00f3c \u0111\u1ed9 c\u00e1 nh\u00e2n<\/h2>\n

1. \u0110\u1eb7t m\u1ee5c ti\u00eau<\/h3>\n

C\u00e1 nh\u00e2n nh\u01b0 blogger ho\u1eb7c youtuber c\u1ea7n \u0111\u1eb7t ra m\u1ee5c ti\u00eau cho n\u1ed9i dung c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 ‘t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd l\u00ean 1.000’.<\/p>\n

2. S\u1eed d\u1ee5ng KPI<\/h3>\n

C\u1ea7n thi\u1ebft l\u1eadp KPI cho n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t th\u00f4ng qua ‘s\u1ed1 l\u01b0\u1ee3t th\u00edch’, ‘s\u1ed1 b\u00ecnh lu\u1eadn’, ‘s\u1ed1 l\u01b0\u1ee3t chia s\u1ebb’. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap ph\u00e2n t\u00edch n\u1ed9i dung n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i h\u01a1n.<\/p>\n

3. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n

C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 youtube \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t n\u1ed9i dung c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111ang thu h\u00fat nhi\u1ec1u s\u1ef1 quan t\u00e2m h\u01a1n.<\/p>\n

4. Thu th\u1eadp ph\u1ea3n h\u1ed3i<\/h3>\n

C\u00f3 th\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi theo d\u00f5i \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ed9i dung. Nghe \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua b\u00ecnh lu\u1eadn ho\u1eb7c kh\u1ea3o s\u00e1t v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i \u0111\u00f3.<\/p>\n

5. C\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c<\/h3>\n

C\u1ea7n ph\u00e2n t\u00edch li\u00ean t\u1ee5c k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ecm ra c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

C\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u1ea3 doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n. Th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, l\u1ef1a ch\u1ecdn KPI, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3, c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Hy v\u1ecdng r\u1eb1ng b\u1ea1n s\u1ebd t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc18c\uc15c \ubbf8\ub514\uc5b4 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c m\u1edf r\u1ed9ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n hi\u1ec7n \u0111\u1ea1i. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n th\u00e0nh c\u00f4ng tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd xem x\u00e9t c\u00e1ch c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-1769","post","type-post","status-publish","format-standard","hentry","category-marketing-m-vi"],"_links":{"self":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/1769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":1,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"predecessor-version":[{"id":2438,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/posts\/1769\/revisions\/2438"}],"wp:attachment":[{"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooss.net\/vi\/wp-json\/wp\/v2\/tags?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}