{"id":2172,"date":"2025-03-20T10:36:13","date_gmt":"2025-03-20T01:36:13","guid":{"rendered":"https:\/\/cooss.net\/404%e3%83%aa%e3%83%80%e3%82%a4%e3%83%ac%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%8cseo%e3%81%ab%e4%b8%8e%e3%81%88%e3%82%8b%e5%bd%b1%e9%9f%bf\/"},"modified":"2025-03-20T10:36:13","modified_gmt":"2025-03-20T01:36:13","slug":"404%e3%83%aa%e3%83%80%e3%82%a4%e3%83%ac%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%8cseo%e3%81%ab%e4%b8%8e%e3%81%88%e3%82%8b%e5%bd%b1%e9%9f%bf","status":"publish","type":"post","link":"https:\/\/cooss.net\/ja\/404%e3%83%aa%e3%83%80%e3%82%a4%e3%83%ac%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%8cseo%e3%81%ab%e4%b8%8e%e3%81%88%e3%82%8b%e5%bd%b1%e9%9f%bf\/","title":{"rendered":"404\u30ea\u30c0\u30a4\u30ec\u30af\u30b7\u30e7\u30f3\u304cSEO\u306b\u4e0e\u3048\u308b\u5f71\u97ff"},"content":{"rendered":"\n

WordPress\u3067\u66f8\u304b\u308c\u305f\u8a18\u4e8b\u3067\u3059\u304c\u3001\u30ea\u30b9\u30c8\u3068\u3057\u3066\u8868\u793a\u3057\u3064\u3064\u5185\u5bb9\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u306f\u671b\u307e\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001functions.php\u306b\u95a2\u6570\u3092\u8ffd\u52a0\u3057\u3001\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u8a18\u4e8b\u306f404\u30da\u30fc\u30b8\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3055\u308c\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u601d\u3044\u901a\u308a\u306b\u52d5\u4f5c\u3057\u307e\u3057\u305f\u304c\u3001\u3075\u3068\u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u3092\u884c\u3046\u691c\u7d22\u30ed\u30dc\u30c3\u30c8\u306e\u7acb\u5834\u3067\u306f\u6df7\u4e71\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u7279\u5b9a\u306e\u6295\u7a3f\u3092404\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3059\u308b\u3068SEO\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h2>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u6295\u7a3f\u3092404\u30da\u30fc\u30b8\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3059\u308b\u3068\u3001SEO\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002  \u7279\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u8a55\u4fa1\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

SEO\u306b\u60aa\u5f71\u97ff<\/h3>\n\n\n\n

1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u6df7\u4e71\u3092\u304d\u305f\u3059<\/h4>\n\n\n\n

\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u6295\u7a3f\u304c\u5b9f\u969b\u306b\u306f\u5b58\u5728\u3059\u308b\u304c404\u51e6\u7406\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u611f\u77e5\u3059\u308b\u3068\u3001
\u3053\u308c\u3092 \u30bd\u30d5\u30c8404(Soft 404)<\/strong> \u3068\u8a8d\u8b58\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

\u30bd\u30d5\u30c8404\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u305d\u306eURL\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304b\u3089\u9664\u5916\u3057\u3088\u3046\u3068\u3059\u308b\u539f\u56e0\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2. \u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u5ea6(Authority)\u4f4e\u4e0b<\/h4>\n\n\n\n

\u65e2\u5b58\u306e\u6295\u7a3f\u304c404\u30da\u30fc\u30b8\u306b\u5909\u308f\u308b\u3068\u3001\u8a72\u5f53\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b
\u30ea\u30f3\u30af\u4fa1\u5024(Link Equity)<\/strong>\u304c\u6d88\u5931\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u4fe1\u983c\u5ea6\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u8981\u56e0\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

3. \u30e6\u30fc\u30b6\u30fc\u4f53\u9a13(UX)\u306e\u60aa\u5316<\/h4>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306b404\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u3059\u308b\u3068\u3001 \u96e2\u8131\u7387(Bounce Rate)<\/strong> \u304c\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u305d\u306e\u30b5\u30a4\u30c8\u306e \u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u8a55\u4fa1\u3059\u308b\u8981\u56e0<\/strong> \u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3088\u308a\u826f\u3044\u89e3\u6c7a\u7b56 (SEO\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u65b9\u6cd5)<\/h3>\n\n\n\n

\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u3059\u308b\u306e\u304c\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n

\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

1. 301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8 (\u63a8\u5968)<\/h4>\n\n\n\n

\u79fb\u52d5\u3055\u305b\u308b\u3079\u304d\u4ed6\u306e\u6295\u7a3f\u304c\u3042\u308c\u3070\u3001\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u6295\u7a3f\u3092\u4ed6\u306e\u95a2\u9023\u30da\u30fc\u30b8\u306b 301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<\/strong> \u3059\u308b\u3053\u3068\u3067SEO\u306e\u640d\u5931\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\nfunction redirect_specific_category_posts() {\n    if (is_single() && has_category('\ucc28\ub2e8\ud560-\uce74\ud14c\uace0\ub9ac')) {\n        wp_redirect(home_url('\/\ub300\uccb4-\ud398\uc774\uc9c0\/'), 301);\n        exit;\n    }\n}\nadd_action('template_redirect', 'redirect_specific_category_posts');\n<\/code><\/pre>\n\n\n\n
    \n
  • \u7279\u5b9a\u30ab\u30c6\u30b4\u30ea(\ucc28\ub2e8\ud560-\uce74\ud14c\uace0\ub9ac<\/code>)\u306b\u5c5e\u3059\u308b\u6295\u7a3f\u3092 \/\ub300\uccb4-\ud398\uc774\uc9c0\/<\/code> \u306b\u79fb\u52d5<\/li>\n\n\n\n
  • 301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<\/strong>\u3092\u4f7f\u7528\u3057\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u65b0\u3057\u3044\u30da\u30fc\u30b8\u306b\u30ea\u30f3\u30af\u4fa1\u5024\u3092\u4f1d\u9054\u3059\u308b\u3088\u3046\u4fc3\u3059<\/li>\n<\/ul>\n\n\n\n
    2. noindex, follow\u30e1\u30bf\u30bf\u30b0\u306e\u4f7f\u7528<\/h4>\n\n\n\n
    \u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u3057\u306a\u3044\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002 <\/p>\n\n\n\n
    \u3064\u307e\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u300c\u3053\u3053\u306f\u898b\u306a\u3044\u3067\u300d\u3068\u77e5\u3089\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30b3\u30fc\u30c9\u306e\u5185\u5bb9\u3092functions.php\u306b\u5165\u308c\u3066\u304a\u304d\u307e\u3059\u3002 ‘\ucc28\ub2e8\ud560-\uce74\ud14c\uace0\ub9ac’ \u306b\u306f\u30ab\u30c6\u30b4\u30ea\u3092\u4ee3\u8868\u3059\u308b\u30b9\u30e9\u30c3\u30b0\u5024\u3092\u5165\u308c\u3066\u304a\u3051\u3070\u826f\u3044\u3067\u3059\u3002<\/p>\n\n\n\n
    \nfunction add_noindex_to_specific_category() {\n    if (is_category('\ucc28\ub2e8\ud560-\uce74\ud14c\uace0\ub9ac')) {\n        echo '<meta name=\"robots\" content=\"noindex, follow\">';\n    }\n}\nadd_action('wp_head', 'add_noindex_to_specific_category');\n<\/code><\/pre>\n\n\n\n
      \n
    • noindex<\/strong>: \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u8a72\u5f53\u30da\u30fc\u30b8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u306a\u3044\u3088\u3046\u306b\u8a2d\u5b9a<\/li>\n\n\n\n
    • follow<\/strong>: \u5185\u90e8\u30ea\u30f3\u30af\u306f\u5f15\u304d\u7d9a\u304d\u8fbf\u308b\u3053\u3068\u3092\u8a31\u53ef<\/li>\n<\/ul>\n\n\n\n
      3. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30d6\u30ed\u30c3\u30af (robots.txt\u306e\u6d3b\u7528)<\/h4>\n\n\n\n
      \u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30eaURL\u3092 robots.txt\u30d5\u30a1\u30a4\u30eb<\/strong> \u3067\u30d6\u30ed\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u3057\u306a\u3044\u3088\u3046\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
      \nUser-agent: *\nDisallow: \/category\/\ucc28\ub2e8\ud560-\uce74\ud14c\uace0\ub9ac\/\n<\/code><\/pre>\n\n\n\n
      \u3053\u306e\u65b9\u6cd5\u304c\u6700\u3082\u7c21\u5358\u306b\u898b\u3048\u307e\u3059\u3002<\/p>\n\n\n\n
      \u3057\u304b\u3057\u3001\u3053\u306e\u65b9\u6cd5\u306f\u8a72\u5f53URL\u304c\u3059\u3067\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u52b9\u679c\u304c\u8584\u3044\u305f\u3081\u3001functions.php\u306b\u95a2\u6570\u3092\u5165\u308c\u308b\u65b9\u6cd5\u3068\u4f75\u7528\u3059\u308b\u306e\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
      <\/p>\n\n\n\n
      \u7d50\u8ad6<\/h2>\n\n\n\n
        \n
      • \u5f37\u5236\u7684\u306b404\u30da\u30fc\u30b8\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3059\u308b\u3053\u3068\u306fSEO\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b<\/li>\n\n\n\n
      • \u305d\u306e\u4ee3\u308f\u308a\u306b\u3001 301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<\/strong> \u3092\u4f7f\u7528\u3057\u3066\u4ed6\u306e\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3059\u308b\u306e\u304c\u6700\u826f\u306e\u65b9\u6cd5<\/li>\n\n\n\n
      • \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u9632\u3050\u306b\u306f noindex, follow<\/strong> \u30e1\u30bf\u30bf\u30b0\u3092\u6d3b\u7528<\/li>\n\n\n\n
      • robots.txt\u30d5\u30a1\u30a4\u30eb\u3092\u4fee\u6b63\u3057\u3066\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u3092\u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u3067\u304d\u306a\u3044\u3088\u3046\u306b\u8a2d\u5b9a\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n
        \u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001SEO\u3092\u4fdd\u8b77\u3057\u3064\u3064\u30b5\u30a4\u30c8\u904b\u55b6\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"
        WordPress\u3067\u66f8\u304b\u308c\u305f\u8a18\u4e8b\u3067\u3059\u304c\u3001\u30ea\u30b9\u30c8\u3068\u3057\u3066\u8868\u793a\u3057\u3064\u3064\u5185\u5bb9\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u306f\u671b\u307e\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001functions.php\u306b\u95a2\u6570\u3092\u8ffd\u52a0\u3057\u3001\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u8a18\u4e8b\u306f404\u30da\u30fc\u30b8\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3055\u308c\u308b\u3088\u3046\u306b\u8a2d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-2172","post","type-post","status-publish","format-standard","hentry","category-wordpress-ja"],"_links":{"self":[{"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/posts\/2172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/comments?post=2172"}],"version-history":[{"count":0,"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/posts\/2172\/revisions"}],"wp:attachment":[{"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/media?parent=2172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/categories?post=2172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooss.net\/ja\/wp-json\/wp\/v2\/tags?post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}