Recently, as browser translation features have advanced, one might question whether it is necessary to prepare a separate multilingual website.<\/p>\n\n\n\n
Today, we will think together about this question.<\/p>\n\n\n\n
While one might think that browser translation features suffice for basic translations, there are several beneficial reasons for directly preparing a multilingual website.<\/p>\n\n\n\n
Since browser translation is a machine translation method, it often misinterprets context or produces awkward expressions. This is especially important in cases like marketing, legal, and technical documents where accurate meaning delivery is crucial.<\/p>\n\n\n\n
For example, professional legal documents can have significant interpretation errors, so human intervention is necessary.<\/p>\n\n\n\n
Using browser translation only changes the content of the original page, and search engines do not recognize it as a multilingual page. In contrast, providing multilingual content directly can lead to better exposure to users of that language.<\/p>\n\n\n\n
For instance, a Korean page would not appear when searched in English, right?<\/p>\n\n\n\n
Providing a natural and intuitive interface in the language set by the visitor makes navigation much easier. Menus and buttons being translated enhance readability and usability.<\/p>\n\n\n\n
On the other hand, with browser translation, images or dynamic content may not be translated, so this is also something to be mindful of.<\/p>\n\n\n\n
Official multilingual support increases trust and significantly helps build a professional brand image in the global market.<\/p>\n\n\n\n
If there are many awkward expressions due to machine translation, it can harm the brand image instead.<\/p>\n\n\n\n
Some countries have regulations requiring information to be provided in certain languages.<\/p>\n\n\n\n
For example, Canada requires all information to be provided in English and French.<\/p>\n\n\n\n
Having advertisements and landing pages in the same language tends to increase conversion rates. Communicating in the correct language in social media or email marketing also raises response rates.<\/p>\n\n\n\n
Having a multilingual page allows customers to easily obtain information and request support in their own language. Providing customer service and FAQs in multiple languages increases user satisfaction.<\/p>\n\n\n\n
While browser translation features offer basic convenience, providing a professional multilingual website can yield greater benefits in various aspects such as SEO, user experience, brand image, and marketing performance.<\/p>\n\n\n\n
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If you are using WordPress, it would be efficient to use a multilingual plugin.<\/p>\n\n\n\n
Multilingual plugins can be divided into those that translate in real-time, like GTranslate, and those that create and manage separate translations, like WPML.<\/p>\n\n\n\n
Among these, real-time translation plugins (for example, the free version of GTranslate) are a good way to easily start multilingual support, allowing for quick implementation of a multilingual site with simple installation and automatic translation, but they have limitations such as lack of SEO support and lower quality of natural translations.<\/p>\n\n\n\n