TIN number and Instagram advertising

When you try to post an Instagram ad, you need a TIN number. It’s a term I’m not familiar with, so I looked it up. TIN, or Taxpayer Identification Number, is said to be necessary when running ads or activating business accounts. Let’s find out what a TIN number is, why it’s needed, and in what cases it is used.

What is a TIN number?

TIN (Taxpayer Identification Number) is a unique identification number used for tax reporting. This number is regulated differently by each country and is generally required when operating a business or advertising account. When advertising on global platforms like Instagram, this number helps facilitate tax-related processing.

Reasons for needing a TIN number

1. When operating a business account
If you are operating a business account, you may be required to provide a TIN according to the laws of certain countries. This number is said to be necessary for tax reporting and processing.

2. When operating an advertising account
A TIN number is also essential when executing ads. Since advertising costs incur, tax processing for this is necessary.

3. Creator and revenue generation programs
When participating in programs that generate revenue (e.g., Instagram Reels bonus program), you may be asked for a TIN for tax processing.

Examples of TIN by country

Since TIN numbers function according to the tax laws of each country, they are interpreted with slightly different names in each country.

– **United States**: EIN (Employer Identification Number) or SSN (Social Security Number)
– **South Korea**: Business Registration Number (for individual businesses or corporations) or Resident Registration Number (for individuals)
– **European countries**: VAT Number (Value Added Tax Registration Number)

Precautions when entering a TIN number

There are several points to be aware of when entering a TIN. First, you should only use your own TIN or the TIN registered to your business. Entering someone else’s information may lead to legal liabilities. Also, entering incorrect information may cause issues in the ad approval process.

[TIN number] : A unique identification number used for tax reporting, generally required in business or advertising accounts.
[EIN] : The business identification number in the United States, needed for employers and tax reporting.
[SSN] : The social security number that represents an individual’s identity in the United States.
[Business Registration Number] : A unique number for registering a business entity in South Korea.
[Resident Registration Number] : A unique number for verifying an individual’s identity in South Korea.
[VAT Number] : A number required for reporting value-added tax in European countries.