LinkedIn is an important platform for business professionals to network and showcase their expertise. In particular, recently, the advertising feature can also be utilized on personal profiles, providing opportunities for small businesses or individuals to promote their content more effectively. This article will explore two perspectives on how to utilize LinkedIn personal profile advertising: for companies operating online services and for individuals aiming to become influencers through blogs, YouTube, etc.
How to Utilize LinkedIn Advertising for Companies Operating Online Services
Companies can enhance brand awareness and strengthen relationships with potential customers through LinkedIn advertising. In particular, personal profile ads record higher engagement than company page ads, making them a cost-effective marketing strategy.
Ad Campaign Structure
Companies can use thought leader ads to provide valuable content and increase visibility. For example, advertising posts that share industry trends or expertise can help reach new users. Subsequently, retargeting ads can be set for users who engaged, capturing their interest and ultimately providing personalized offers through sponsored messaging ads. This process allows for continuous relationship maintenance with customers and effective lead nurturing.
How to Utilize LinkedIn Advertising for Individuals
Individuals looking to build influence on platforms like blogs or YouTube can expose their content to a larger audience through LinkedIn personal profile ads. This helps in showcasing their expertise and increasing followers.
Content Promotion Strategy
Individuals can boost their blog posts or YouTube videos through thought leader ads, allowing more people to see them. For example, after writing an in-depth article on a specific topic, they can advertise it to reach interested users. Additionally, through sponsored messaging ads, they can request feedback on their content or send messages encouraging subscriptions. By doing so, they can strengthen connections with more users and grow their brand.
Common Strategy: Building an Advertising Funnel
For both groups, it is essential to build an advertising funnel through LinkedIn ads. In the initial stage, using thought leader ads to increase awareness, followed by setting retargeting ads for engaged users. Finally, delivering personalized messages through sponsored messaging ads creates an effective structure for nurturing leads. This advertising funnel maximizes the value of content and ultimately secures more leads.
LinkedIn personal profile advertising can be a powerful tool for both businesses and individuals. Don’t miss the opportunity to reach more people, showcase your expertise, and develop relationships.
Updated : March 2, 2025
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