Improving AI Utilization Skills - Role Definition, Workflow, Personalization

Both businesses and individuals are quickly adapting to the rapid advancements in AI technology. In particular, those running online businesses or aspiring to become influencers such as bloggers and YouTubers can enhance their ability to utilize AI, which can be a significant competitive advantage. How can each group improve their AI utilization skills?

 

1. Strategies for Businesses Operating Online

AI is becoming an essential tool for enhancing customer experience and increasing marketing efficiency. Here are ways businesses can adopt AI technology to improve their performance.

Improving AI Communication – Defining Roles

Clear communication is essential for effectively utilizing AI. To achieve better results in conversations with AI, defining roles is important. Instead of asking, “You are a content marketing expert. Please write a blog post for the B2B sector,” it is better to assign a clear role to the AI, such as “You are the top B2B content marketing expert in the industry, specializing in solving customer problems when writing blog posts for a software service company.”

If you are using an API in a program, you can specify the role of ChatGPT as shown in the image below (using ChatGPT as an API on Make.com).

However, web interfaces like chatgpt.com do not provide the functionality to directly specify such ‘system’ roles. In this case, you can achieve a similar effect by explicitly instructing the model of the desired role or character at the start of the conversation. For example:

• “Please act like an English conversation teacher. When I ask questions in English, provide corrections and advice.”
• “You are now a programming interviewer. Please respond appropriately to my questions.”

By using this method, you can adjust ChatGPT’s response style or role. Additionally, you can personalize the model’s response style by utilizing the ‘custom instructions’ feature in ChatGPT’s settings menu. This allows you to set specific instructions or preferences to adjust the direction of the conversation.

Understanding the Features of AI Tools in Use

Businesses need to explore and optimize the features of the AI tools they are using.

Many businesses only use the basic text generation features of AI tools, often missing out on other advanced functionalities. It is important to recognize and utilize the fact that AI can assist in analyzing visual data or extracting key information from documents.

Building Efficient Workflows

Designing workflows that automate simple tasks and combine various AI functions can significantly enhance productivity.

For example, you can build a system that automatically analyzes customer feedback and generates personalized content accordingly. This allows for quicker reflection of customer needs.

Combining this with tools that create workflows, such as Make.com, serves as a good example.

2. Strategies for Individuals Aiming to be Influencers

AI technology can also be very useful for individual influencers. Here are ways individuals can utilize it to enhance their visibility.

Improving AI Communication Skills – Defining Roles

As mentioned earlier, defining roles is a good reference for individuals when utilizing AI.

Content Creation Using AI – Information Requests

Individuals can obtain various ideas through AI when creating blog posts or video content. For example, asking, “Please provide the latest information on social media trends,” or requesting content topics based on recent popular keywords. With AI’s assistance, the quality of the content can be improved.

Developing Your Brand Voice and Style – Personalization

AI can help strengthen the voice and style of personal brands. For example, using AI to analyze user feedback and determine which styles of content elicit better responses. This contributes to individuals producing effective content while maintaining their identity.

Utilizing Social Media Automation Tools

By leveraging AI technology, individuals can automatically schedule or analyze social media posts, saving time and effort. Individuals can set a posting schedule that they need to engage with regularly and use automated tools to publish content accordingly.

Conclusion

Enhancing the ability to utilize AI can provide significant advantages for both online businesses and individual influencers. It is important for businesses to improve customer experiences through AI technology, while individuals focus on content creation and brand strengthening. If this process continues to evolve, AI can become a foundation for business growth rather than just a tool.