TikTok is a rapidly changing social media platform that is providing new opportunities for marketers and businesses through several innovative updates. This article will explore how these changes can be applied to online service companies and individual influencers.
Ways to Utilize TikTok for Online Service Companies
Companies can enhance communication with customers through TikTok’s new direct messaging system. Now, there is a feature that allows direct conversation with non-followers, enabling immediate feedback from customers. For example, if a customer sends a DM with a question about a product, responding quickly can increase customer satisfaction.
Additionally, companies can utilize the long-form content creation feature to produce videos that elaborate on brand stories or product usage. Such content can capture customer interest and help build trust in the product. For example, providing value to customers through product reviews or tutorial videos can be effective.
Finally, selling products directly through the TikTok Shop feature is also a good strategy. Companies can streamline the shopping experience within TikTok and strengthen their relationship with consumers. For example, by demonstrating and selling products through live streaming, they can increase sales.
Ways to Utilize TikTok for Individual Influencers
Individual influencers can strengthen communication with fans through TikTok’s direct messaging feature. When followers ask questions or provide feedback via DM, they can actively use this to improve content or deepen their relationship with fans.
Through long-form content, influencers can convey deeper stories. For example, creating a 10-minute video that shares personal experiences or insights can provide more value to followers, greatly enhancing their loyalty.
Moreover, influencers can create carousel posts using image-centric content. By unfolding stories through multiple images, they can engage followers’ visual interest. This can help promote their brand more effectively.
Common Marketing Strategies
Both online service companies and individual influencers can utilize TikTok’s live streaming feature to enhance real-time communication. By engaging directly with followers through live broadcasts and demonstrating products or conducting Q&A sessions, they can build trust and promote sales.
In conclusion, TikTok’s latest updates offer various opportunities for businesses and individual influencers. By actively utilizing these features, they can strengthen their marketing strategies and develop deeper relationships with consumers.
Updated : March 17, 2025
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